Remember when commercials were fun? They would entertain and tell a story. They sometimes could even make you cry. Those were the days, huh? And what do we get now? A bunch of text all over the screen with some invisible voiceover person telling us about doorbuster sales. I'm pretty sure there isn't even such a job as jingle writer anymore ~ it's just easier to buy the rights to an already-written score.
Every once in a while my faith in marketing is restored. The other day I saw this commercial and just loved it. Target, kudos.
What's your favorite commercial these days?